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The legend behind Spoon Sports: Atsuru Ichishima on building an icon

The Creative Drive

The legend behind Spoon Sports: Atsuru Ichishima on building an icon

By RACER Staff - Mar 10, 2026, 11:55 AM ET

In this special episode of The Creative Drive, host Taro Koki sits down with Tatsuru Ichishima – the founder of Spoon Sports, and one of the most influential figures in JDM history. From racing motorcycles in the 1970s to building a globally-recognized Honda tuning brand, Ichishima-san shares the unfiltered story...

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